Optimize With Brian Johnson self-proclaims it will provide you with “more wisdom in less time.” It is an inspirational podcast about how to live life to the max, get the most out of every day, reach your goals, and be happy. Of course! Who doesn’t want this?! The tagline was enough of a carrot for me to subscribe, and the high iTunes ranking made me know I wasn’t alone in seeking out some advice or maybe some tips on organizing my life or setting goals.
The advice in this show is packaged into 2 types of shows: interviews and “micro classes.” The micro classes are bits of Johnson’s “A Philosopher’s Notes” book and are only a few minutes. The interviews are longer and are with special guests – mostly motivational writers. Titles like “Change Your Brain, Change Your Life,” “The Mental Edge,” and “How to 10X Your Life” may entice you to listen.
This wisdom is provided in “less time,” in part, because Johnson talks a mile a minute and with an insane intensity. This might be good to listen to if you’re running, but it doesn’t work for me at the times I listen to podcasts (while working and commuting). I don’t think I ever want anyone to talk to me all hyped up, even in person or at a motivational speech – too fakey.
Johnson really wants you to remember his name, it’s all over everything and he’s working hard on the brand. His tone is very social, sprinkling in colloquialisms as he talks directly to you. He’s not necessarily hawking his own philosophy or ideas, he interviews others in the self-help/inspiration/life coach industry, but who among that group is not hawking their own personal brand? Call it what it is. It’s a for-profit circle of “motivational” speakers who develop a following and pat each other’s backs, and who are always selling something.
On his website, Johnson says he “loves wisdom. A lot.” Creepy. He’s selling his podcast as a teaser for what you can get if you sign up as a member of his Optimal Living Program for $10/month. This is one of the reasons I’ve stopped listening. I don’t want to spend my time listening to an advertisement from someone who is fairly preachy and hyper. I haven’t found anything content-wise that has helped me, so I’m unsubscribing from Optimize (with Brian Johnson, of course). You might like it if you are into this type of podcast or need something to get hyped up about the possibilities of the future.
What do you think of this podcast? Leave a comment below and let’s discuss!
Audible Feast Ratings
Educational Value (2 / 5)
Pop Culture Value (1 / 5)
Host Listen-ability (0 / 5)
Flow & Production Value (2 / 5)
Humor (0 / 5)
Investigation (0 / 5)
Storytelling (0 / 5)
Makes Me a Better Person (1 / 5)
Sure, there are some useful tidbits here, but I have better ways to spend 2 minutes for a micro class or 45 minutes for a full interview.
Overall Audible Feast Rating: (0 / 5)
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