The Message is a sci-fi podcast produced by Panoply and GE Podcast Theater. It’s a fictional podcast about a podcast. The narrator, Nicky Tomalin, is a reporter trying to crack the case of a 70 year old message received from outer space that has never been decoded and has caused danger and affliction for many who have investigated its origin or meaning. But you might wonder why this is sponsored by GE …
Andy Goldberg, GE’s creative director, discusses the idea behind the podcast. “We want to reach tech influencers, young people, people interested in science, potential recruits to teach them what GE is all about,” Goldberg said. “But the question was, how do we do it in a way where we’re not hammering them with advertising messages?” GE wants to engage listeners in a story so they hear about GE technology in subtle messages. Apparently, according to this geek.com article, GE has in the past put together theatrical productions to advertise, not so subliminally, a product or service.
To be honest, I wouldn’t have known this podcast was a veiled advertisement for GE except for the byline when I download it. But knowing it makes me feel used, and the podcast isn’t interesting enough for me to keep listening past the first few episodes (there are 4 as of 10/27/15). The content is shallow, the characters are not believable, the episodes are extremely short (some are only 12 minutes), and it moves slowly.
Audible Feast Ratings
Educational Value (2 / 5)
Pop Culture Value (0 / 5)
Host Listen-ability (3 / 5)
Flow (both planned podcast flow and advertisement-impacted) (1 / 5)
There are no ads but still the flow is off – how is this possible!? So frustrating.
Humor (1 / 5)
Investigation (2 / 5)
Storytelling (2 / 5)
This podcast falls far short of being a good story in part because it’s not told well, it’s so predictable and poorly acted.
Makes Me a Better Person (5 / 5)
Overall Audible Feast Rating: (1 / 5)
What do you think? Leave me a comment!
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